Analyze the apple ads in a semiotic framework. Especially sad song(long)
www.apple.com/getamac/ads
Basically the apple ads are almost all the same, there is one guy with glasses and a brown suit and another young guy wearing blue. Each commercial talks about something new and bad that the PC talks about. During the sad song PC starts to sing about how everyone will leave it because of all the problems it has and go to Mac instead. The way the two are different from one another is that PC is dress in dull brown colors and Mac is dressed in bright blue colors. PC is older and has glasses while Mac is younger. PC complains about the problems it's been having in all the commercial's while Mac listens and sometimes says that he doesn't have those problems.
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