Do the media moguls of the world truly control the minds and souls of us common people?

Yes I do believe they control the minds and souls of common people of the world. What they do is control what we look at everyday and those advertisements make us want the product or service they are selling. They try to make commercial's and ads as appealing as possible to get people to spend there money. Most people probably wouldn't believe this but this is what Media moguls are doing in our world.